This pop-up shows is designed by SOFTlab and Focus Lighting,showing new and unique way to create pop-up shop and bring different shopping experiences. This pop-up shop designed for The Lake & Starsthat located in New York. It consist of 29 cones with dichroic plexi-glass on the openings where the customer can see their products from outside of the shop. These dichroic plexi-glass also create splashes of color within the sleek, white space. The entrance located on the left side of this pop-up shop. When the customer enters the shop, they will attracted to the different rectangular openings within the wall that make them indirectly see the products in front of that openings. The dichroic plexi-glass give a beautiful and unique pattern to the white walls when some lights hits the dichroic plexi-glass.
Photographs: Evan Joseph
Design of Shop